Seminar Professionals
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Seminar marketing · Direct mail · In-house

Seminar marketing,
from the people who print it.

Seminar Professionals owns the presses, the mail house and the data operation, so the campaign that fills your room is quoted, printed, mailed and measured by one company. Most seminar marketing firms buy their printing, mark it up and pass it on. We make it ourselves.

Plan a campaign How it works
500M+ pieces group-wide 3 facilities USPS Seamless Acceptance On‑time delivery, measured
Seminar Professionals seal: the SP shield inside a ring bearing the company name
500M+
Pieces our group of printing companies has put into the postal stream over the last decade
3
Printing and direct mail facilities
On‑time
Mail that hits the drop date it was sold on, which is what decides whether your room is full
In‑house
Printing, mailing, data processing and analytics under our own roof

01 / What we run

What we do

We plan your campaign, print the pieces that carry it and catch the response on our own platform. The same people build all of it, on the same floor.

01 / SEMINARS

Seminar marketing

Dinner seminars, educational workshops and omni-channel campaigns, from a target market and a date to a filled room. It's the format that has worked for retirement planners for thirty years, and we run it as the company that prints it.

Dinner · Educational · Omni-channel
02 / THE PIECES

High-response direct mailers

Targeted newsletters in four, six and eight pages, plus brochures and postcards built around one offer and one way to respond. We print them on our own presses, so the stock, the coating and the drop date are our responsibility.

Newsletters · Brochures · Postcards
03 / THE RESPONSE

Prosperitas®

Every piece we mail carries a five-character code. When a guest types it in, your invitation appears and they reserve a seat. The platform sends a confirmation and schedules three reminders. It's included with your campaign, and your contract says the registrant list the campaign builds belongs to you.

Code · Invitation · Seat · Reminders

02 / The difference

We make your mail
ourselves, start to finish.

The list, the design, the press, the bindery, the postal drop and the response data all sit inside one company. Every step stays with our own team, so there's no vendor markup along the way.

Why in-house matters

  • C
    Mail that lands when we said it would The whole campaign rests on the drop date, because your invitation needs to reach people in good time for the seminar. We run every step ourselves, so we can hold that date for you.
  • M
    All printing, mailing and data processing in-house Across three printing and direct mail facilities, the press, the bindery and the mail floor are ours, and nothing goes out to another printer or mail house.
  • Y
    USPS Seamless Acceptance Your mail is verified electronically as we produce it, so nobody has to check it by hand at a clerk's counter. That means lower postage costs, faster entry into the mail stream and fewer delays from manual acceptance.
  • K
    Over 500 million pieces in the last decade That's across our family of printing and mail companies, and it keeps three plants busy enough to hold a schedule.
On-time delivery Variable data printing Full bindery Data processing & analytics Phone room

03 / Included with your campaign

Your invitation does
the follow-up.

Once a guest types in the code on their mail piece, everything after that is handled for you. It comes with your campaign, and there is no subscription.

  1. They enter the code. It's five characters printed on the piece, with no account or password, and its alphabet skips characters that are easy to misread on paper.
  2. They see your invitation. An event page opens with your name and branding, showing the topic, the dates, the venue with directions and your biography.
  3. They reserve a seat. Seats are allocated safely, so two people can never take the last one.
  4. They get a confirmation. An email arrives with a calendar file and a link to cancel on their own.
  5. They get reminded. A reminder goes out automatically seven days out, two days out and the morning of the event.

See how Prosperitas works

04 / How much you use

As little or as much
as you need

Some clients bring us a print-ready file, and some bring a target market and a date. We work either way, with the same plant behind both.

01
Print onlyYou send the file and we put it on press.
 02
Print and mailWe print, address, sort and drop it, all from one facility on one schedule.
 03
Lead listsPre-retirees selected by age, assets, home value and drive time to your venue.
 04
Email alongside the mailWhere we hold an address, the invitation goes by email too, which is around 60% of a typical list.
 05
TelemarketingOur own phone room confirms registrations and follows up for you.
 06
Complete turnkey seminarsWe handle the list, creative, print, mail, registration and reminders, so you can show up and present.
 07
The Prosperitas® response platformIt's included with every campaign we mail.
 08
Data processing & analyticsWe handle it in-house on our own systems, with the list and the response in one place.

All services

05 / Who we work with

Advisors, and the firms that sell to them

FINANCIAL ADVISORS · RETIREMENT PLANNERS

A campaign built around your room

We select pre-retirees inside a target market around your venue, then print and mail an invitation here with your name on it, and Prosperitas catches the response. How much of that we run is up to you.

Seminar marketing
MARKETING FIRMS · THE TRADE

Wholesale print and mail, at volume

Other financial marketing firms already trust us with their print and mail at volume. Your creative and your client stay yours, and our plant gets the mail out on the date you promised it, which is what your client judges you on.

Talk to us about volume

Start

Tell us about your next event.

A target market, a date and a rough seat target are all we need to come back with a real number.

656-265-1449 Call us · Seminar Professionals Get a quote